Seven Realtors Ride the Horsiest Parade, Ellensburg
Ellensburg, Washington
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Description
Seven Ellensburg real estate firms jointly issued this two-color promotional brochure for the annual Labor Day Rodeo, billing the Saturday kickoff parade as "the Horsiest Parade in the World" — a claim printed on tan stock alongside a rider mid-leap and a graphic stagecoach scene.
The Ellensburg Rodeo has run every Labor Day weekend since 1923, when ranchers, farmers, and civic boosters scraped together $10,000 to buy 18 acres of fairground land and build an arena in a single volunteer workday. By the mid-1970s it had grown into one of the premier events on the professional circuit. This brochure appears to date from 1976: the interior fact sheet quotes 1975 population figures (13,806 for Ellensburg) and the 1976 tax levy as current data points, and it still refers to Central Washington State College — renamed Central Washington University in 1977. The Saturday parade still opens the rodeo weekend and draws hundreds of horses through downtown.
The back panel — "Some Facts About Ellensburg" — is a relocation pitch in disguise. It covers county geography, the tax rate, retail sales growth (roughly $35 million in 1971 to nearly $66 million in 1975), and the Kittitas Irrigation Project (begun 1870, delivering water since 1933 across 60,000 acres). The audience was presumably prospective buyers and investors, persuaded that a fast-growing college town with deep agricultural roots was a sound bet.
The town's compressed history occupies one interior column. John Alden Shoudy and his wife Mary Ellen bought the "Robber's Roost" trading post in 1871 and platted an 80-acre townsite in 1875, naming it for Mary Ellen — "Ellen's Burg" contracted over time into Ellensburg (the final -h dropped in 1894 under U.S. Postal Service standardization). The 1889 fire destroyed the new business district and around 200 homes; the town rebuilt and eventually drew the Northern Pacific Railroad through to Puget Sound.
The seven sponsoring firms — Larry Brown Realty, Charlton Realty, Heartland Realtors, Mundy Real Estate, Stockdale-Young-Wight, Thayer Realty, and Webster Real Estate — are listed in two neat columns on the front panel, each with a P.O. box and a 509 area-code phone number. None of the seven appears to survive under the same name today.
Researched with claude-haiku-4-5-20251001 on May 25, 2026. AI-assisted — verify before citing.
Details
- Year◇ AI
- 1976
- Origin
- Ellensburg, Washington
- Publisher◇ AI
- Real Estate Firms of Ellensburg Chamber of Commerce
- Coverage◇ AI
- Ellensburg, Kittitas County, Washington
- Paper◇ AI
- uncoated newsprint
- Print medium◇ AI
- offset lithograph
- Color◇ AI
- two-color
FeaturesAI
- bi-fold or tri-fold pamphlet
- hand-illustrated western figures on cover
- large vertical typographic wordmark
Condition notesAI
- pencil X annotation, upper right of page 1
- overall good condition
- minor edge toning consistent with age
Highlights
- A bucking-horse-and-rider illustration fills the upper left of the cover, labeled "Jump into... REAL Western Fun" — the central sales pitch of the piece.p.1
- The large vertical wordmark ELLENSBURG runs down the right half of the cover in bold red letters, behind an illustrated parade scene with horses, wagons, and a stagecoach.p.1
- A pencil X is marked in the upper-right area of the front panel — likely an archivist or collector's annotation made after printing.p.1
- Seven realty firms are listed in two columns below the rodeo branding, each with a street address and 509-area-code phone number — the whole column reads as a joint advertisement.p.1
- The Tax Rate section quotes the 1976 levy at $14.199 per thousand dollars of assessed market value — the clearest internal evidence that the brochure was printed in or for 1976.p.2
- The History section notes the 1889 fire destroyed the new business district and 200 homes almost in passing, before pivoting immediately to the railroad's arrival and the town's recovery.p.2
Further reading
Ellensburg Rodeo — Wikipedia
en.wikipedia.orgThe Ellensburg Rodeo has run every Labor Day weekend since 1923, growing from a local competition among ranch hands to a major professional event.
John Alden Shoudy purchases Robber's Roost — HistoryLink.org
historylink.orgCovers Shoudy's acquisition of the Robber's Roost trading post in 1871 and the founding of the Ellensburg townsite.
Ellensburg 80-acre plat recorded, 1875 — HistoryLink.org
historylink.orgOn July 20, 1875, John Alden Shoudy files an 80-acre plat comprising the town of Ellensburgh, named for his wife Mary Ellen.
Ellensburg Rodeo Hall of Fame — Rodeo History
ellensburgrodeohalloffame.orgThe men and women who founded the Ellensburg Rodeo in 1923 were motivated by a desire to celebrate a vanishing frontier way of life and promote their community.
Ellensburg Rodeo Parade — ellensburgrodeo.com
ellensburgrodeo.comThe western parade on Saturday morning is the traditional opening of rodeo weekend, featuring hundreds of horses through downtown Ellensburg.