Maps

Curious Shop Brochure

1940 · Seattle, Washington

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Description

The center panel of this tri-fold brochure folds out to a hand-drawn street map of downtown Seattle, routing visitors to Pier 52 on Elliott Bay, where a free exhibition of whale jawbones, narwhal tusks, and a grain of rice inscribed with the Lord's Prayer had been running since 1899.

Joseph "Daddy" Standley (1854–1940) opened the shop at Second Avenue and Pike Street in 1899, charging no admission from the start. By 1904 he had moved to the ground floor of the Colman Ferry Dock — the hub of Puget Sound passenger ferry traffic — where it would remain for nearly sixty years. The brochure's cover calls it "Seattle's World Famous Waterfront Attraction"; the history text inside traces the founder's curiosity to a teacher who gave a child a prized wheat grain in an Ohio schoolroom during the Civil War.

The interior lists the standing marvels in breathless shorthand:

  • the largest whale jawbone in the United States
  • a naturally desiccated human mummy (the famous "Sylvester")
  • narwhal tusks (the narwhal being an Arctic whale whose single spiral tooth was historically sold as unicorn horn)
  • the Lord's Prayer inscribed on a single grain of rice
  • Siamese-twin skeletons and a flea dressed in human clothing

Robert Ripley, of Believe It or Not fame, was a paying customer; a 1936 visit saw him spend $1,000 (roughly $21,000 today) on a totem pole and other pieces. The note that "Ripley's Name" appeared on a human hair plays directly to his readership.

George Gustav Heye, founder of the Museum of the American Indian in New York — whose collection later became the core of the Smithsonian's National Museum of the American Indian — appears inside as a character witness. Heye acquired ethnological material that had passed through the shop after the 1909 Alaska-Yukon-Pacific Exposition, Seattle's world's fair. The address "Seattle 4, Washington" uses the postal-zone format (a city-delivery district number, forerunner of the ZIP code) introduced nationally in 1943, suggesting the brochure dates to the mid-1940s. The telephone exchange ELiot 3-1611 follows the pre-direct-dial convention in which the first two letters of the exchange name encoded the first two dial digits — a system phased out across the U.S. between the late 1950s and mid-1960s.

Researched with claude-haiku-4-5-20251001 on May 25, 2026. AI-assisted — verify before citing.

Details

Year
1940–1963
Origin
Seattle, Washington
Publisher◇ AI
Ye Olde Curiosity Shop
Coverage◇ AI
Downtown Seattle waterfront
Paper◇ AI
uncoated bond
Print medium◇ AI
offset lithograph
Color◇ AI
two-color

FeaturesAI

  • tri-fold brochure
  • street map on center panel
  • printed pink field on interior pages

Condition notesAI

  • fold creases at panel junctions
  • light age toning

Highlights

  • A carved Polynesian-style figure stands on the far right of the cover panel, serving as the brochure's sole graphic mascot.p.1
  • The cover states 'Established 1899' and 'No Admission Charge' — two constants throughout the shop's history.p.1
  • The center panel carries a hand-drawn street grid of downtown Seattle with a compass rose, pinpointing the shop at Colman Dock on Elliott Bay.p.1
  • The 'You Are Invited to See' list runs to more than two dozen items, including a 400-pound woolly-mammoth ivory tusk and 'Siamese attached skeletons' — the inventory reads like a Wunderkammer (a Renaissance-era cabinet of curiosities) restated for mid-century tourists.p.2
  • Testimonial quotes from the Seattle Chamber of Commerce, Geo. G. Heye, and Vogue magazine are arranged in the lower-left quadrant — an unusual curatorial-to-fashion endorsement range.p.2
  • The footer lists two telephone numbers — ELiot 3-1611 and ELiot 4-1488 — and 'Seattle 4, Washington U.S.A.,' the postal zone indicating the brochure was printed no earlier than 1943.p.2

Further reading