Curious Shop Brochure
1940 · Seattle, Washington
Pages (2) — viewing 1
Description
The center panel of this tri-fold brochure folds out to a hand-drawn street map of downtown Seattle, routing visitors to Pier 52 on Elliott Bay, where a free exhibition of whale jawbones, narwhal tusks, and a grain of rice inscribed with the Lord's Prayer had been running since 1899.
Joseph "Daddy" Standley (1854–1940) opened the shop at Second Avenue and Pike Street in 1899, charging no admission from the start. By 1904 he had moved to the ground floor of the Colman Ferry Dock — the hub of Puget Sound passenger ferry traffic — where it would remain for nearly sixty years. The brochure's cover calls it "Seattle's World Famous Waterfront Attraction"; the history text inside traces the founder's curiosity to a teacher who gave a child a prized wheat grain in an Ohio schoolroom during the Civil War.
The interior lists the standing marvels in breathless shorthand:
- the largest whale jawbone in the United States
- a naturally desiccated human mummy (the famous "Sylvester")
- narwhal tusks (the narwhal being an Arctic whale whose single spiral tooth was historically sold as unicorn horn)
- the Lord's Prayer inscribed on a single grain of rice
- Siamese-twin skeletons and a flea dressed in human clothing
Robert Ripley, of Believe It or Not fame, was a paying customer; a 1936 visit saw him spend $1,000 (roughly $21,000 today) on a totem pole and other pieces. The note that "Ripley's Name" appeared on a human hair plays directly to his readership.
George Gustav Heye, founder of the Museum of the American Indian in New York — whose collection later became the core of the Smithsonian's National Museum of the American Indian — appears inside as a character witness. Heye acquired ethnological material that had passed through the shop after the 1909 Alaska-Yukon-Pacific Exposition, Seattle's world's fair. The address "Seattle 4, Washington" uses the postal-zone format (a city-delivery district number, forerunner of the ZIP code) introduced nationally in 1943, suggesting the brochure dates to the mid-1940s. The telephone exchange ELiot 3-1611 follows the pre-direct-dial convention in which the first two letters of the exchange name encoded the first two dial digits — a system phased out across the U.S. between the late 1950s and mid-1960s.
Researched with claude-haiku-4-5-20251001 on May 25, 2026. AI-assisted — verify before citing.
Details
- Year
- 1940–1963
- Origin
- Seattle, Washington
- Publisher◇ AI
- Ye Olde Curiosity Shop
- Coverage◇ AI
- Downtown Seattle waterfront
- Paper◇ AI
- uncoated bond
- Print medium◇ AI
- offset lithograph
- Color◇ AI
- two-color
FeaturesAI
- tri-fold brochure
- street map on center panel
- printed pink field on interior pages
Condition notesAI
- fold creases at panel junctions
- light age toning
Highlights
- A carved Polynesian-style figure stands on the far right of the cover panel, serving as the brochure's sole graphic mascot.p.1
- The cover states 'Established 1899' and 'No Admission Charge' — two constants throughout the shop's history.p.1
- The center panel carries a hand-drawn street grid of downtown Seattle with a compass rose, pinpointing the shop at Colman Dock on Elliott Bay.p.1
- The 'You Are Invited to See' list runs to more than two dozen items, including a 400-pound woolly-mammoth ivory tusk and 'Siamese attached skeletons' — the inventory reads like a Wunderkammer (a Renaissance-era cabinet of curiosities) restated for mid-century tourists.p.2
- Testimonial quotes from the Seattle Chamber of Commerce, Geo. G. Heye, and Vogue magazine are arranged in the lower-left quadrant — an unusual curatorial-to-fashion endorsement range.p.2
- The footer lists two telephone numbers — ELiot 3-1611 and ELiot 4-1488 — and 'Seattle 4, Washington U.S.A.,' the postal zone indicating the brochure was printed no earlier than 1943.p.2
Further reading
Ye Olde Curiosity Shop — Wikipedia
en.wikipedia.orgOverview of the shop's founding by J. E. Standley in 1899, its moves along the Seattle waterfront, and its notable acquisitions and celebrity visitors.
J. E. Standley Opens Predecessor to Seattle's Ye Olde Curiosity Shop — HistoryLink.org
historylink.orgHistoryLink essay on Standley's 1899 founding of the shop and its evolution into a Seattle landmark.
George Gustav Heye — Wikipedia
en.wikipedia.orgBiography of the collector whose Museum of the American Indian purchased ethnological material sourced through the shop following the 1909 A-Y-P Exposition.
National Museum of the American Indian — Smithsonian Institution
americanindian.si.eduThe Smithsonian institution that absorbed Heye's collection; context for the curatorial weight of his endorsement in the brochure.