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The Chamber Folds Seattle for Postwar Visitors

1950 · Seattle, Washington, USA

Background

A tri-fold visitor guide issued by the Seattle Chamber of Commerce, whose printed phone number — MAIn 5060 — pins it to the era of named telephone exchanges, before Seattle converted to all-digit dialing in March 1958.

The outer panels carry a photograph of the Seattle waterfront flanked by two columns of text: a "Facts" panel on the left and "Scenic Drives" on the right. This is the exterior of the brochure; the interior, not shown here, would have contained the map itself. The Chamber's Tourist Information Desk was at 3rd and Columbia — the Chamber of Commerce Building at 215 Columbia, a Romanesque Revival landmark that housed the organization from 1924 until it relocated in 1983.

The population claim — "almost half a million people in its metropolitan area" — fits neatly with the 1950 census, which recorded 467,591 city residents. By 1960, Seattle had grown past 557,000, so "almost half a million" would have been out of date. Combined with the named-exchange phone number (MAin exchanges served downtown Seattle; the city dropped all named prefixes on March 16, 1958), the brochure likely dates to the early-to-mid 1950s.

The scenic drives described on the right panel are all real routes still recognizable today:

  • Lake Washington Boulevard, running 52 miles around the lake's western shoreline
  • Queen Anne Boulevard, a 3.7-mile loop atop Queen Anne Hill, built between 1911 and 1916
  • Marine Drive and Magnolia Boulevard, both skirting the bluffs west of downtown with views toward Puget Sound and the Olympic Mountains

The sightseeing tours listed include a combination land-and-water trip for $3.50 and a water-only trip for $1.95 — the latter running 9½ hours, likely a ferry or excursion steamer circuit of the sound. The closing line, "Courtesy Help and Information from Police Officers," reflects a common mid-century municipal practice of training beat officers to assist tourists rather than directing all inquiries to a single desk.

Researched with claude-haiku-4-5-20251001 on May 24, 2026. AI-assisted — verify before citing.

Highlights

  • The phone number 'MAIn 5060' uses a named telephone exchange — a format Seattle retired on March 16, 1958 — providing the clearest upper bound for dating the brochure.
  • A halftone photograph of the Seattle waterfront occupies the center panel, showing docked vessels and what appears to be the downtown waterfront piers.
  • The title word 'Map' is set in a large red decorative script, contrasting with the roman type used for 'and Guide to Seattle' beneath it.
  • 'Courtesy Help and Information from Police Officers' appears at the bottom of the center panel as a distinct callout, formatted as a semi-official endorsement.
  • The 'Sightseeing Trips' section in the lower-left panel lists tour prices — $3.50 for the combination land-and-water tour, $1.95 for the water trip alone — running on a June 15–September 15 seasonal schedule.
  • The 'Scenic Drives' header on the right panel is set in the same italic script style as the masthead, giving the exterior a consistent two-color typographic treatment.

Further reading