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The Officer at Third and Columbia, Seattle

Seattle, Washington

Background

The cover carries a line-drawn uniformed police officer and the phone number MAin 5060 — the Seattle Chamber of Commerce's standing invitation to tourists that either a cop on the beat or a desk clerk could answer any question about the city.

The Seattle Chamber of Commerce produced this fold-out brochure to move visitors around the city — pairing a street map with a catalog of scenic drives and a specific address for in-person help: the Tourist Information Desk at 3rd and Columbia Street in downtown. Four named routes fill the interior panel:

  • Lake Washington Drive — 59 miles around the lake's eastern shore, through Kirkland and Renton and back into the city
  • Queen Anne Boulevard — across the residential hilltop, with views west to Puget Sound and northwest to what the text counts as 172 San Juan Islands
  • Marine Drive — along the waterfront to Alki Point, where the party that became Seattle's founders first landed in 1851
  • Magnolia Boulevard — above Puget Sound to Fort Lawton, then an active U.S. Army post covering 600 acres on Magnolia Bluff; the Army transferred most of that land to Seattle in 1972 and it was dedicated as Discovery Park in 1973

The phone number "MAin 5060" pins the piece to a specific era. Named telephone exchanges — where "MAin" signals the two-letter dialing code "MA" — were standard in American cities from the 1920s through the late 1950s. Seattle's numbers ran as two letters plus four digits; on March 16, 1958, the city converted to two letters plus five digits as a prelude to all-numeric dialing. "MAin 5060" is a four-digit number, placing this printing before that cutover — most likely the late 1930s or 1940s based on the typography and design.

The illustration of a uniformed officer, captioned "Courteous HELP and INFORMATION FROM POLICE OFFICERS," was a fixture of mid-century American civic promotion: the beat cop recast as a walking information kiosk for motorists navigating an unfamiliar city before reliable roadside signage existed.

Researched with claude-haiku-4-5-20251001 on May 24, 2026. AI-assisted — verify before citing.

Highlights

  • The title block stacks red script "Map" over "AND GUIDE TO" in small caps and "SEATTLE" in large navy letters — a three-color hierarchy that dominates the left panel.
  • An oval vignette photograph of Seattle's waterfront skyline — likely taken from Elliott Bay — sits at the visual center of the cover.
  • The tourist desk phone number "MAin 5060" appears at the close of the invitation text — a four-digit local number in the named-exchange format abolished in Seattle in March 1958.
  • A full-length illustration of a uniformed Seattle police officer anchors the bottom-left corner beneath the "Courteous HELP and INFORMATION" caption.
  • "Scenic Drives" in the same red script used for "Map" on the cover opens the interior panel, signaling that both faces were printed as a matched set.
  • A handwritten notation in pencil appears at the top of the Scenic Drives panel, likely a later accession or inventory number added by a collector or librarian.

Further reading