The Officer at Third and Columbia, Seattle
Seattle, Washington
Background
The cover carries a line-drawn uniformed police officer and the phone number MAin 5060 — the Seattle Chamber of Commerce's standing invitation to tourists that either a cop on the beat or a desk clerk could answer any question about the city.
The Seattle Chamber of Commerce produced this fold-out brochure to move visitors around the city — pairing a street map with a catalog of scenic drives and a specific address for in-person help: the Tourist Information Desk at 3rd and Columbia Street in downtown. Four named routes fill the interior panel:
- Lake Washington Drive — 59 miles around the lake's eastern shore, through Kirkland and Renton and back into the city
- Queen Anne Boulevard — across the residential hilltop, with views west to Puget Sound and northwest to what the text counts as 172 San Juan Islands
- Marine Drive — along the waterfront to Alki Point, where the party that became Seattle's founders first landed in 1851
- Magnolia Boulevard — above Puget Sound to Fort Lawton, then an active U.S. Army post covering 600 acres on Magnolia Bluff; the Army transferred most of that land to Seattle in 1972 and it was dedicated as Discovery Park in 1973
The phone number "MAin 5060" pins the piece to a specific era. Named telephone exchanges — where "MAin" signals the two-letter dialing code "MA" — were standard in American cities from the 1920s through the late 1950s. Seattle's numbers ran as two letters plus four digits; on March 16, 1958, the city converted to two letters plus five digits as a prelude to all-numeric dialing. "MAin 5060" is a four-digit number, placing this printing before that cutover — most likely the late 1930s or 1940s based on the typography and design.
The illustration of a uniformed officer, captioned "Courteous HELP and INFORMATION FROM POLICE OFFICERS," was a fixture of mid-century American civic promotion: the beat cop recast as a walking information kiosk for motorists navigating an unfamiliar city before reliable roadside signage existed.
Researched with claude-haiku-4-5-20251001 on May 24, 2026. AI-assisted — verify before citing.
Highlights
- The title block stacks red script "Map" over "AND GUIDE TO" in small caps and "SEATTLE" in large navy letters — a three-color hierarchy that dominates the left panel.
- An oval vignette photograph of Seattle's waterfront skyline — likely taken from Elliott Bay — sits at the visual center of the cover.
- The tourist desk phone number "MAin 5060" appears at the close of the invitation text — a four-digit local number in the named-exchange format abolished in Seattle in March 1958.
- A full-length illustration of a uniformed Seattle police officer anchors the bottom-left corner beneath the "Courteous HELP and INFORMATION" caption.
- "Scenic Drives" in the same red script used for "Map" on the cover opens the interior panel, signaling that both faces were printed as a matched set.
- A handwritten notation in pencil appears at the top of the Scenic Drives panel, likely a later accession or inventory number added by a collector or librarian.
Further reading
Fort Lawton to Discovery Park — HistoryLink.org ↗
HistoryLink.orgDetailed history of Fort Lawton's conversion from an active U.S. Army post to Seattle's Discovery Park, including the 1972 land transfer and 1973 dedication.
Seattle travel and tourism guide collection, circa 1894–2022 — Archives West ↗
Archives West / Seattle Public Library Special CollectionsFinding aid for the Seattle Public Library's holding of tourist pamphlets and guides, which includes Chamber of Commerce promotional materials from this era.
Telephone exchange names — Wikipedia ↗
WikipediaExplains the two-letter exchange naming convention (e.g., "MAin" → "MA") used across North American cities from the 1920s through the late 1950s.
Seattle Metropolitan Chamber of Commerce — Wikipedia ↗
WikipediaHistory of the Seattle Chamber of Commerce, founded 1882, which issued this and similar tourist brochures throughout the early and mid-twentieth century.